You are exactly right that advertisers are concerned about violence and how loud they are, that explains why the majority of commercials are full of black people and not anywhere near as many Hispanics/Asians. Its just where we are. I feel myself going down the rabbit hole of racism Han Solo, Indiana Jones, Terminator (which feminized Arnie and eliminated John Connor as the savior of the future). The advertising world has long lagged in diversity, but some agencies Actually, If you watch TV ads in the UK these days, you will see tokenism a group of black people with one white friend. The other problem is that all of these ads showing black people arent really representative of black people at all. Avoiding them is not racism. Yes, all races should be in commercials, (I never thought I was prejudiced Im beginning to wonder) but I look up at the TV during the commercials and I think Im living in Kenya! A digital billboard in Times Square lights. Good lord its so offensive. #HockeyIsForEveryone #NHLPride, Jack Posobiec (@JackPosobiec) November 22, 2022. as when car company Acura was forced to apologize in 2012 after putting out a casting call for a Super Bowl ad featuring a Black . And. Many of the other female athletes have been too afraid to speak out for fear of losing their scholarships or getting kicked off the teams. Right after I said this the girls mom loudly said black lives matter, I kid you not. The posters on the walls show a high percentage of blacks, Asians, gays, women, etc Literally 10% or less white, straight males. But even worse is what went on before, during, and after the three matches Serena Williams played. The list goes on and on, Maria this, Carlos that. Its shallow and degrading. White men. Black/white interracial marriages are 1%!!!!! Whats racist is the over representation of minorities in tv now. Or is that Deltas desired customer mix? its almost exclusively black man and white or Asian woman. Always point the finger at some one else and never accepting responsibility for their actions. Youre exactly right, Thor. Down with the old, white patriarchy! or something. It can create feelings of resentment among otherwise fair and good people such as yourself, which I assume is exactly the opposite of what these brands and advertisers are meaning to do. Yes, I agree with the earlier poster in commending you on your courage. Walt Disney did not have a problem depicting masculine heroes. Quite maddening, but not surprising since the vast majority of commercial advertising is mostly devoid of creativity. Occasionally there is a tan or brown-skinned person thrown in there. Just curious; has anyone actually done the math? I think theyre trying to sell ideas..I just dont know what ideas theyre trying to sell. I think it is about destroying the indigenous populations of countries so Germans, English, Americans, etc. For now, the only thing equitable about all this is how equally insulting it is to everyone. . A Diversity Report for the Advertising/Marketing Industry (2021) I am sure you are speaking tongue in cheek, Kirk, but, the world being as it is, I have to go on record as saying that I dont condone any violence. But do you hear about it, unless the white person is a mass shooter? Hit them where it hurts their profit margins and tell them why youre leaving. But true. According to a diversity study by the Institute of Practitioners in Advertising (2018), ethnic diversity within UK advertisement agencies is at its "highest recorded level". Where are the Asians? Super Bowl commercials will be viewed with an especially critical eye on Sunday as a tangible indication of how the ad world has responded to the calls to fix . What youre seeing in many of these ads that are pushing the black person/actor to the forefront are the writers and directors who are predominantly black. Not with any solution or anything with substance, but rather, with a cliche: the first step in solving a problem. By comparison there are aprox 4 featuring white male black female. And insulting not only to our cultures, but to our intelligence as well. Every single night, there is a shooting/homicide. Bang on, Dennis. THANK YOU for an amazing post, and for sharing your observations with us, as disquieting as they are. Too bad for them, then, that thoughtful and measured comments like yours, and so many others on this page, prove emphatically that we are not. Bad media of any type hurts the creator just as much as it does the audience. Im glad you posted this. This blatant punishment of white males should be illegal, as it should be to all races of people. Its absurd especially given the lack of Asian American representation. The body-positivity trend has especially gripped womens magazines, and more than one social commentator has taken these publications to task for celebrating and glamorizing unhealthy lifestyles. Well, the first thing I saw upon booting up the game was a billboard that had been created by another player which read: TRANS RIGHTS. This, in a kids game. :p. Scratch Duck Duck Go. This reckoning has forced companies, large and small, to contend with their own diversity, and many firms have identified that they are lacking. Im tired of woke, condescending BS. Why Is Diversity Important In Advertising? | Channel Factory Oh, Ive been waiting for someone to say this. In fact they are disrespecting them at every turn. I kept scrolling and scrolling until it felt like I was inside The Truman Show and the producers were playing some kind of weird joke on me to see how I would react. CBS has publicly stated that its reality shows will feature 50% non-white participants. However, the. TV ads: why whites and straights are out - spiked Bottom line, I consider my self slightly left of center politically, but having experienced discrimination I am sensitive to it and find it unacceptable in all its forms (yes, including against straight white males). EXCEPT . White people are the worst and everyone else is better. I keep my business behind closed doors where it belongs!!! Everything is everybodys fault except for theirs ask all the black prisoners in prison! The Left admonishes us to celebrate the differences in our cultures while completely ignoring the fact that different cultures may in fact have different preferences in careers and entertainment. You may have missed my point. Nope, youre all wet, Anon. The report highlights the following 10 demographics that are shaping the fabric in the United States: Over the last 50 years, almost 59 million immigrants have entered the country, mostly from Asia and Latin America. Todays brands and advertising agencies are very concerned about representation in TV commercials and most do have good intentions. Always appreciate your thoughtful comments. This has been one of my favorite blogs, especially this post about diversity in advertising and commercials. So this makes for a huge boulder rolling down the hill with great momentum. Hoping all this social engineering crap, which people like I associate with can see right through, backfires on all these idiots. Zach Van Arsdale By Fernanda Galan | November 8, 2021 | 9:30pm MST If you dont like what youre seeing from the brands that want your business, the best way to let them know is to contact them and tell them how you feel. When I graduated and applied for jobs in corporate America, everyone wanted diversity (read: straight white males need not apply). Retail Media Networks: A Forced Marriage or Perfect Partnership? Nysha King, MRINetwork, Diversity is important but needs to fit your target audience. Thats . Ive read that White male commercial actors are being dropped by Agents or not being able to secure representation because the employment opportunities for them are dwindling to almost nothing. Survey The Diverse Audience Youre Trying To Reach. In answer to your question, its both. Im all for diversity, but cmon, throw a skinny white chick a bone: I cant picture what light summer clothes will look like on me if every single model is dark-skinned, has a gorgeous mass of curly hair and a booty that everything looks good on. I know that every generation makes the same claim, but it is only in recent times that we have reached the critical 100yr mark of the Federal Reserve Act being passed. If this was a book on physics, Mark Levin would win a Nobel Prize for his Theory of Everything. Your comment reminds me of what I used to hear some 15-20 years ago, about how damaging negative stereotypes in media can be. I went on a two month road trip Nov-Dec. 2020. Check our Privacy and Cookie Policy for more information. What happened to the concept of target market? I resisted Facebook for years and opened up an account only when I had a small business and wanted to advertise to my community. No strong white young men in Star Wars? I do think the movement several years ago of #OscarsSoWhite had a hand in this. I noticed, but never has it been so apparent like it has in the past couple of years. yes white males need not applyespecially blonde males racism, discrimination. I mute the commercials and think to myself this is all but nothing but clown commercials, fake and actually racist against whites. The findings are simply not believable. Just like BLM is a terrorist group. Its the preposterousness of the ads premises that makes so many commercials unwatchable. That is how I deal. its discrimination. Im constantly bombarded by tweets and posts lamenting the disenfranchisement of this gender or that racial group, and I rarely find any usable news or information to be had. I am not the only person noticing all this. Thanks for your input. BLM will NEVER BE SATISFIED. Get the best people, dont create some arbitrary demographic mix. But leave me out of it. I have no problem with persons of color in movies and advertisements, nor do I have an issue with mixed race relationships, so long as they are organic and natural. 1. We all are being subjected to a new society. I dont even want to look at another Black person on TV, and this is coming from someone who has had many Black friends in life. factswhich the left say is RACISM and they hate facts: Me, I think Ive just hit a personal milestone. These companies are so worried that their Hispandering will all be wasted if someone doesnt realize that the people in the commercial are Latino that they have to yell out loud to consumers : Look, we care about Latinos, too!. By watching TV commercials today you would think that 70 to 80% of the population are people of color. ). The problem of over-, under-, and misrepresentation in television commercials is part of a larger culture war thats being fought on many fronts, and as with so many issues, it seems the corporations are on a different side than the people. blacks commit hate crimes at twice the rate The term, forced diversity, is traditionally used by those who feel annoyed by the change in certain plot narratives of the audiovisual media. And yet when it comes to white males we dont complain about micro aggressions because were too busy being hit with actual-in-your-face aggression which society seems to find acceptable, e.g., patriarchy, toxic masculinity, mansplaining, manspreading, all the worlds ills are the fault of the European male, etc.